NEW YORK, February 2016 – 2,400 beauty industry insiders gathered at the Metropolitan Pavilion and Altman Building to experience the latest pioneering beauty products when the Cosmetic Executive Women (CEW) Beauty Insider Awards season kicks off with the sold-out Product Demonstration. Of the record-breaking 816 products that are entered into the annual Awards, 703 have opted to demonstrate at the event, which CEW members will have the opportunity to test before voting for their favorite products.
Of the 37 total award categories, CEW members vote to select the finalists in 33 of the categories, which range from Turn Back Time (anti-aging skincare), to All Eyes on Me (eye makeup) and It Makes Scents (women’s fragrance). The lucky finalists will be announced live on Twitter on Thursday, March 24. CEW’s Board of Governors and select industry experts will then vote to determine the winners, who will be announced at the Beauty Awards Luncheon May 13 at the Waldorf-Astoria in New York City. Winners will be judged based on innovation, delivery system and packaging.
“Winning a CEW Beauty Insider Award is one of the highest honors in the beauty industry, which is why 429 brands are competing this year – the highest in the history of the Beauty Awards,” says Carlotta Jacobson, President of CEW. “The Awards act as a guide for consumers by recognizing the top beauty products and innovations of the year.”
I was one of the attendees and a long time member. I can’t wait to vote for the brands I tested,sniffed,rubbed,played with and enjoyed my time in the beauty sandbox. Choices, Choices and more choices.
The prestigous beauty awards are like the Academy Awards of Beauty!
Stay tuned to the brands up for an award later this month.
Photo credits:JF PRODUCTIONS