Great Lash

I to this day have always loved the mascara called Great Lash in that hot pink and lime green tube. My sister bought me my first tube!while cleaning and organizing during this pandemic I discovered a booklet with the history of it and how it all began. I thought you’d like to read about the backstory.

How it all began was in 1915. Tom Lyle Williams watched in fascination as his sister performed what she called the “secret of the harem” mixing petroleum jelly with coal dust and ash from a burnt cork and applying it to her lashes and brows.

Mabel’s simple beauty trick ignited Tom Lyle’s imagination and he started what one day become a billion dollar business. He named it Maybelline (Mabel + Vaseline),after his sister.

1916

The original Maybelline  girl was modest and shy,captivating and public with her long,luxurious dark lashes.

1917

Maybelline launches the first mascara sold for everyday use,Maybelline Lash Beautifier,a cake mascara available by mail order.

1920’s

The promise in early advertising was simple yet powerful: “Fine Makeup,Sensibly Priced”

1930’s -40’s

 By this time, the modest shy Maybelline Girl has become more confident, with heavily made up eyes and a Marcel Wave.

Maybelline cost only .10 cent as a cake mascara is introduced in drugstores in 1932.

Maybelline becomes the first cosmetic company to advertise on the radio.

1950’s

Maybelline becomes the first cosmetic company to advertise on national television and use celebrity spokesmodels, including actress Rita Hayworth.

1960’s

Maybelline

Launches its first mass-marketed packaged as we know it today,with the brush inside the tube.

1971

Maybelline launches Great Lash mascara.

 

1971-2008

Over the next two decades the iconic pink and green tube is modernized. One great lash is sold every 1.7 seconds!!!

 

In the 1980’s advertising including the now famous tag line.

” Maybe she’s born with it. Maybe it’s Maybelline.”

2009

Maybelline launches Great Lash BIG Lash Mascara.

 

2011

Maybelline Great Lash New York … celebrated its 40th Birthday!

Looking good until today.

The story goes on with a fresh young addition to the Great Lash collection… Lots of Lashes and an ever evolving mascara brush.

I love the backstory of this brand as I embrace this mascara in hand.

By the way…

Professional makeup artists stock it in their makeup kit including me.

 

This mascara is the bomb!

Unlike me it seems every single girl or woman I meet love WEARING mascara. And many I meet are on the hunt for it!
Constantly on a quest for flirty,fabulous,longer lashed eyes!

The reason I say unlike me is that due to allergies I cannot wear many brand mascaras as well as enjoy fake eyelashes as the glue (no matter what brand) annoys my eyes. So, my go to fave product has always been lipstick!

However, if you are seeking that mascara of all mascaras! I received a package in the mail and had to share with you.

It is called Cherry Blooms…and like a cherry tree blooms from tiny flowers to cherries your lashes will bloom.There used to be a large cherry tree in the backyard of my grandmother’s home and I always admired their beautiful journey and blooms.
So, getting back to the mascara there is this saucy Aussie woman who loves to invent things and she came out with this mascara.
They call them lash extensions that you BRUSH ON. no fuss,no glue, no mess.
The mascara is a two step process which I first thought might be a long task especially on the go.
First you apply the gel from a wand, then you apply the black fibers (which are the lash magic to me) and then a coat of the gel to set.

On clean eyelashes with (no other mascara necessary) I couldn’t wait to try and see what volume of lashes I would see as my eyelashes have never been long looking nor defined. My husband’s lashes are what women would envy and he doesn’t even use an eyelash curler not fair.I also waited a few hours to see if my eyes would be allergic or puff up or itch after a coat of the mascara set.
Well, everything went well no swell,no itch no whining on my part.

Longer lashes in less than 60 seconds! My lashes looked AMAZING! I never had such full and beautiful lashes. Best of all they did not crunch. Do you know what I mean by that? You know the feel when you put on several coats of mascara and the layers feel like they are mini tree branches that will snap off? This mascara does not do that.

Great for ladies with allergies,who wear contacts and who want to look good without a TON of time and layered application. It is a really fast process.

The benefits of this product I read online are:

All non-toxic ingredients.Stimulates lash growth,as a good quality beeswax helps cells regenerate faster.Anti-bacterial properties so it doesn’t breed bacteria and has a longer shelf life. Moisturizes those lashes.Lasts longer then other pop up copy cat brands!
LASH LOVERS UNITE!
If you want to look like yourself only better and like the look of fuller,longer or false lashes…you NEED this! It is the bomb!

http://www.cherryblooms.com or available in the USA at a spa near you.